<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Nipun Arora, Updates</title><description>Nipun Arora is a technical SEO expert and AI search visibility (GEO) consultant who builds and migrates websites from the ground up, serving the United States and Dubai, UAE. He helps businesses get found, cited, and correctly described by ChatGPT, Perplexity, Gemini, Claude, and Google AI Mode.</description><link>https://nipunarora.me/</link><language>en</language><atom:link href="https://nipunarora.me/rss.xml" rel="self" type="application/rss+xml"/><item><title>The Technical SEO Audit Checklist I Use</title><link>https://nipunarora.me/blog/technical-seo-audit-checklist/</link><guid isPermaLink="true">https://nipunarora.me/blog/technical-seo-audit-checklist/</guid><description>The 25-item technical SEO audit checklist Nipun Arora runs against every client site: five categories, crawlability to internal linking.</description><pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate></item><item><title>What a GEO Engagement Actually Includes</title><link>https://nipunarora.me/blog/what-does-a-geo-consultant-do/</link><guid isPermaLink="true">https://nipunarora.me/blog/what-does-a-geo-consultant-do/</guid><description>GEO, generative engine optimization, explained: where the term comes from, the five deliverables a real engagement produces, and what no consultant can promise.</description><pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate></item></channel></rss>