Criteria-editorial guides

The questions worth asking before you commit

These two guides walk through the criteria I would want if I were the buyer: what actually separates a technical SEO consultant from someone reading a keyword tool's output aloud, and who should lead a website build once organic traffic depends on the outcome. Neither page asks you to take my word for it. Each one states the check, then shows how to run it yourself.

Two guides are live today. More join the list as new criteria-based questions come up in real audits and builds, not on a schedule set ahead of the work.